Free tool
App valuation calculator
This free app valuation calculator estimates what your app could sell for, using the same logic I use when I buy iOS apps: around 6–36x monthly profit (average of the last 3 months). Pick your app for an instant App Store check, enter your numbers, answer a few questions, and see where it would likely land, what moves the number, and how to raise it. Your email is optional.
How does this app valuation calculator work?
The price of a small or mid-sized app is usually expressed as a multiple of monthly profit. The calculator takes your average monthly revenue over the last 3 months (the payout after Apple’s or Google’s commission), subtracts what the app costs to run each month (ad spend, servers and APIs, tools, contractors), and picks a multiple between 6x and 36x for the profit that’s left. The multiple is a summary of risk: how likely the profit is to still be there, or be bigger, a year or two after the sale.
Each answer scores the app on one factor, and the factors are weighted by how much they matter when I price an app. Revenue trend weighs the most, then traffic, revenue model and track record, then owner time, concentration, public App Store signals, code state and margin. Bigger profit gets a small premium, and store history issues cut the multiple hard. The more real data it has (an App Store listing, costs, downloads, 6+ months of revenue), the narrower the range; the result shows that as a confidence level.
Strong downloads, low profit? That’s the one case where I go beyond 6–36x: up to 120x monthly profit. There’s no fixed download threshold; enter your monthly downloads and, when it applies, the calculator opens the top of your range toward 120x.
For context: marketplace and broker reports usually quote multiples of annual profit, with most small app deals landing around 1–4x a year’s profit. Those prices are before the seller pays about 6–15% in fees (marketplaces roughly 6–10%, brokers up to 15%; see marketplace and broker fees). A direct offer has no fees, so compare what you would actually net. The app sale fee calculator does it for any price.
| Factor | Pushes the multiple up | Pushes it down |
|---|---|---|
| Trend | Revenue growing month over month | Revenue declining |
| Track record | 3+ years of stable revenue | Less than a year of revenue |
| Traffic | Organic App Store search, strong keyword rankings | Depends on paid ads to grow |
| Revenue model | Recurring subscriptions, mostly annual plans | One-off purchases or ads only; mostly weekly plans |
| Owner dependence | Runs with a few hours a week | Needs the founder full-time |
| Concentration | Revenue spread across countries and channels | Almost all from one country, keyword or channel |
| Code and tech | Modern code, updated recently | Old SDKs, no update in a year |
| App Store signals | High rating, many ratings, regular updates | Few or poor ratings, stale listing |
| Margin | Most of the revenue is profit | Costs eat most of the revenue |
| Store history | Real reviews, no policy problems | Incentivized ratings, warnings, removals |
A worked example: what is a $3,000-a-month app valued at?
A habit-tracker app averaged $5,000 a month from Apple over the last 3 months and spends $2,000 a month on ads and servers, so its monthly profit is $3,000 (a 60% margin). Revenue is flat, it has been earning for two years, traffic is a mix of App Store search and some ads, most revenue comes from one main country, and it’s subscription-based with a mix of annual and monthly plans. The founder spends about five hours a week on it, the code was updated last month, and the listing has a 4.6 rating from about 1,200 ratings. That lands a bit above the middle of the range: roughly 24–29x, or about $71,000–$86,000. If revenue were declining slightly, the same app would drop to around 22–27x; growing more than 20% with mostly organic traffic, it would reach roughly 29–34x.
What can’t an app valuation tool see?
- Subscription quality: trial conversion, renewal rates, refunds and cohorts. The plan mix is only a proxy (more in selling a subscription app).
- Cost quality: whether ad spend can be cut without losing revenue, or whether a big cost (an API, a contractor) is about to go up.
- Technical depth: the listing shows when the app was updated, not how clean the codebase is.
- Upside: untranslated markets, weak App Store listing, or pricing that was never tested. A buyer who can grow the app may pay for some of that.
For the deeper version, read how much is my app worth.
Frequently asked questions
Is this app valuation calculator accurate?
It gives a rough range, not a price. It uses the logic I apply when I buy apps: around 6–36x monthly profit (average of the last 3 months). Nine things move the multiple: revenue trend, track record, traffic source, revenue model (and, for subscriptions, the plan mix), owner time, revenue concentration, code state, profit margin, and public App Store signals (rating, rating volume, update freshness), with a small premium for bigger profit. The result shows how much each one pushed your number and how confident the estimate is. Apps with strong downloads but low profit are the one special case: I can go up to 120x monthly profit (there’s no fixed download threshold), so if you enter your downloads, the calculator opens the top of the range when it applies. Public marketplace data puts most small app sales at 1–4x annual profit before fees of about 6–15%; compare both in how much is my app worth.
What does the App Store check look at?
Only the public listing that anyone can see: average rating, number of ratings, when the app was last updated, when it was released, its category, and how many languages it supports. It comes from Apple’s public search service, straight from your browser. These signals are a small part of the estimate; your numbers and answers matter much more. Google Play has no public listing data, so Android apps skip this part.
Does the calculator work for Android apps?
Yes. The same profit-times-multiple logic applies, and no public marketplace data splits app multiples by platform. Paste the Google Play link and enter what Google Play pays out after its commission as revenue. See how to sell an Android app. (I don’t buy games, so the calculator isn’t tuned for them.)
Is the valuation based on revenue or profit?
Profit, which is why the calculator asks for both. Enter your average monthly revenue over the last 3 months after Apple’s or Google’s commission (the payout that actually reaches you), then what the app costs to run each month: ad spend, servers and APIs, tools, contractors. The calculator subtracts costs from revenue and applies the multiple to what’s left. An app with high revenue and heavy ad spend can be worth less than a smaller app with steady organic profit.
Why the average of the last 3 months?
It reflects the current state of the app better than a 12-month figure, and it smooths out a single unusually good or bad month. The trend over the past 6 months still matters: it is the biggest single factor that moves the multiple up or down.
Do I need to give my email?
No. The email step is optional: skip it and the valuation shows right away. If you add it, I send you the valuation with the numbers behind it. I save each valuation with its app and numbers so I can look at it myself, and I only write to you if you add your email or ask for an offer. Details in the privacy policy.
Is this calculator an offer?
No. It gives a rough range based on how I usually price apps. A real offer depends on verified numbers and the details of your app. After you see your range, one click asks me for a real offer. I review every app myself and usually reply within a few hours. Or send me your app another way.
What is an app with no profit worth?
Apps without profit are valued on usage, downloads, keyword rankings, and the potential to monetize, case by case, so the calculator doesn’t price them. If you enter strong monthly downloads, it tells you when the app may be a case for me to look at directly. I personally buy apps with at least 6 months of steady revenue; for pre-revenue apps, small-project marketplaces are the better route.