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sell your app

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Selling an iOS app, explained by a buyer.

I buy iOS apps and I’ve sold my own. These posts answer the questions founders ask me most, with real numbers, sources and what I see as a buyer.

Start here: how to sell an app · how much is my app worth · where to sell my app

Selling your app

Selling · 6 min read How do I sell my app? A step-by-step guide to selling an iOS app (2026) How to sell an app, step by step: gather your numbers, get a valuation, choose where to sell, pass due diligence, get paid via escrow, transfer the app. Selling · 4 min read Should I sell my app or keep it? 9 questions that make the decision easier Should you sell your app or keep it? Nine honest questions on time, trend, risk and money, the math of selling vs keeping the income, and exit timing. Selling · 4 min read Where can I sell my app? Flippa vs Acquire.com vs brokers vs a direct buyer Where to sell your app in 2026: Flippa, Acquire.com, Microns, Empire Flippers, FE International and direct buyers compared on fees, speed and privacy. Selling · 5 min read Who buys apps? The five kinds of companies and buyers that buy mobile apps Companies that buy apps in 2026: independent buyers, app holding companies, marketplace investors, broker clients and strategic acquirers. Selling · 4 min read Can I sell my app if it’s small? Selling low-revenue, side-project and neglected apps Yes, you can sell a small app. What an app making $300–$3,000 a month is worth, which buyers take small deals, and how to avoid fees eating the sale. Selling · 3 min read How to sell your app confidentially: who finds out, and how to keep it quiet Can you sell your app without users, competitors or your employer finding out? What each route reveals, what the App Store shows, and how to keep it private.

By app type and situation

App types · 6 min read How to sell an AI wrapper app: API costs, keys, provider terms and what buyers check Selling an app built on OpenAI, Claude or Gemini APIs: how buyers value AI apps, why API keys can’t be sold, how the backend moves, and App Store rules. App types · 6 min read Selling an app that runs on paid ads: valuation, ad accounts and what buyers check Selling an app that grows with Apple Ads, Meta or Google ads: how buyers value it, which ad accounts transfer, and the numbers to prepare before you sell. App types · 6 min read How to sell an ad-supported or one-time purchase app: value, AdMob and lifetime users Selling an app that earns from ads or one-time purchases: how buyers value it, what happens to AdMob and app-ads.txt, and what lifetime users mean for a buyer. App types · 5 min read How to sell your app as a non-US founder: escrow, getting paid, transfers and tax forms Selling your app from outside the US: which countries escrow supports, how the money reaches your bank, what Apple and Google require, and the tax forms.

Valuation and fees

Valuation and fees · 5 min read How much is my app worth? App valuation multiples explained How much is my app worth? Most small apps sell for 1–4x annual profit. Multiples from Flippa, Empire Flippers and RevenueCat, what moves them, and fees. Valuation and fees · 4 min read Flippa fees in 2026: what it costs to sell an app, vs Empire Flippers and Acquire.com Flippa fees for app sellers in 2026 vs Empire Flippers, Acquire.com and Microns: listing, success and monthly fees, and what you net on a sale. Valuation and fees · 3 min read What are the best Flippa alternatives for selling an app? The best Flippa alternatives for selling an iOS or Android app in 2026: Acquire.com, Microns, TrustMRR, Empire Flippers and direct buyers. Valuation and fees · 3 min read Mobile app broker: what they do, what they charge, and whether you need one What a mobile app broker does, which brokers handle app sales, what they charge (up to 15%, with minimum fees), and when to sell your app without one.

Transfer, payment and paperwork

Transfer and paperwork · 5 min read How do I transfer an app to another App Store developer account? A seller’s checklist How to transfer an app to another developer account in App Store Connect: Apple’s criteria, the steps, what carries over, what breaks, and timing. Transfer and paperwork · 3 min read How payment works when you sell an app: escrow, fees, and avoiding scams How escrow works when you sell an app, what Escrow.com charges, who pays the fee, other ways to get paid, and the red flags of app-sale scams. Transfer and paperwork · 3 min read App due diligence checklist: what buyers check before buying your app An app due diligence checklist for sellers: proving revenue, costs and traffic, what buyers check in code and store history, and sharing data safely. Transfer and paperwork · 5 min read What goes into an app purchase agreement? A seller’s checklist What an app purchase agreement usually covers: what’s sold, price and escrow, transfer steps, handover support, warranties, non-compete and earn-outs. Transfer and paperwork · 4 min read Selling a subscription app: what happens to your subscribers, RevenueCat, and revenue Selling a subscription app: what happens to subscribers after the App Store transfer, how to move RevenueCat, which keys to rotate, who gets paid.

Android apps

Android · 4 min read How do I sell my Android app? Valuation, buyers, and the Google Play app transfer How to sell your Android app in 2026: what it’s worth, who buys it, and how the Google Play app transfer works: what moves, what breaks, what to prepare.