Sell your utility app

Which utility apps do I buy?

• Scanners and document tools: document scanners, PDF creation, conversion, and signing.
• File and storage tools: compression, transfer, cleanup, format conversion.
• Device utilities: finding a device, connecting to hardware, printing, battery and storage tools.
• Photo and media tools: editing, cleanup, conversion, wallpapers.
• Security and privacy utilities: authenticators, password and vault tools, secure notes.
• Everyday helpers: the single-purpose tools people keep on the home screen and use without thinking.

Two of the three apps on my deals page are exactly this: an iOS device finder and an iOS PDF generator. The third was a Google Play wallpaper app.

Why do utilities fit what I do?

Because I already run them, so I know what to do the week after the transfer. Utilities have a shape I can work with: people arrive from App Store search with a specific problem, the paywall sits in a predictable place, support load is low, and improvements to the listing and the paywall show up in the numbers quickly. That’s also why I don’t buy games, SaaS, or web-only products: I’d be guessing.

What makes one utility worth more than another?

• Organic App Store search traffic. A utility that people find by searching for the problem keeps earning after the sale. One that only grows with paid ads is valued on what it earns without them.
• Repeat use. A tool used once and deleted is worth less than one opened every month, even at the same revenue.
• Revenue mix. Subscriptions with a healthy annual share are the steadiest; one-time purchases are fine when new buyers keep arriving; ads add to both.
• Store health, including account standing, the rating trend, and whether the app is current with recent iOS releases.
• Low owner dependence. A few hours a month is normal for a utility. If it needs you daily, that shows in the price.

The full model, factor by factor, is in how I value an app, and the free app valuation calculator puts your own numbers through it.

What if my utility app is neglected?

That’s a normal thing to sell. An old design, a paywall nobody has touched in two years, a backlog of iOS updates: none of that stops a deal as long as the revenue is genuine and the App Store account is in good standing. Tell me what state it’s in and I’ll price it as it is, rather than discovering it later. More on this in selling a small or neglected app.

How does the sale work?

You send the store link and two numbers, I reply myself within a few hours, and if it fits you get a direct offer with the reasoning behind it. Payment goes through a reputable escrow service, the app moves with Apple’s official App Store transfer, and the whole thing takes about 14 days, everything included. No listing, no fees, NDA on request. The route in full is in selling your app privately, and the fit rules are in my acquisition criteria.