I’m an iOS app buyer who buys directly from founders.

Who are you buying from?

• 6 years building apps, with 20+ apps published.
• $10M+ in total revenue across my portfolio so far, and an iOS portfolio with 7-figure annual revenue that I run today.
• 6-figure app exits of my own, so I’ve been on the seller’s side of this table.
• Acquisitions from indie developers, including an iOS device finder (about $100K), an Android wallpaper app and an iOS PDF generator (about $20K–$40K each). Details on the deals page.

More on the background in about me, and you can check the same identity on LinkedIn.

How can you check that I can pay?

• A company behind the deal. Acquisitions are made through my company, AppsHub Limited, registered in England and Wales (company number 13835351). You can check it on Companies House before you send anything.
• A video call whenever you want one, and a purchase agreement I prepare myself.
• Proof of funds after an NDA, so you can see it before you hand over detailed numbers.
• Escrow. The money is secured with Escrow.com before the app moves, and I pay the escrow fee.
• Full cash at closing: no instalments, no earn-out, no holdback, nothing that depends on how the app does after I own it.
• A reference. Once talks are serious, I can put you in touch with a founder who sold to me.

What to check with any buyer, me included, is in is it safe to sell my app to a private buyer?

What do I do with an app after buying it?

I run it. The apps I buy join the portfolio I operate day to day, so I keep them on the App Store, keep the users they already have, and work on the parts I know best: the product, the App Store listing, and the monetization. The ratings and reviews you earned stay with the app. That’s also why I only buy what I can operate well, and why I ask about your workload: I’m the one who will be doing it next.

What does “direct buyer” mean exactly?

It means I am the end buyer. I don’t list your app to other buyers, I don’t run an auction, and I don’t take a commission out of your sale price. A marketplace charges roughly 6–10% for introducing you to buyers, and a broker about 3–15% (FE International 3–5%, Empire Flippers up to 15% or a $10,000 minimum) for running the process; an app holding company buys for its own portfolio like me, usually with a team and a longer process. The neutral comparison of all of them is in who buys apps? and direct buyer vs marketplaces and brokers.

What do I buy?

Mainly iOS utilities, productivity, business and everyday tools with steady revenue, Android when the fit is right, and apps with 5K+ downloads a month even before they earn much. No games, SaaS, or web-only products. The complete list is in my acquisition criteria.

What do I pay, and how do I get there?

Around 12–60x monthly profit (average of the last 3 months), and growing, organic, low-maintenance apps reach 50–60x. Apps with 5K+ downloads a month but little or no profit are priced on their downloads, up to 120x monthly profit. I explain the number rather than just naming it: what pushed it up, what pulled it down, and what would change it. The reasoning is public in how I value an app, and you can get a rough range yourself with the free app valuation calculator.

What happens when you write to me?

I read it myself and reply within 1 hour: a question, a range, or an honest no. If it fits, you get an offer with the reasoning, then light checks, escrow, and Apple’s official App Store transfer. The whole route, step by step, is in selling your app privately.

Asking several buyers for offers? Add me to the list.

Comparing buyers is sensible, and I’m happy to be one of them. Send me the teaser you send the others. My offer comes in writing, explains how I got to the number, and is paid in full, in cash, at closing: no instalments, no earn-out, no holdback, no fees for you, and I pay the escrow fee. That makes it the simplest one on your list to compare. A template for the teaser, and a way to compare offers by what you net, is in selling your app to several buyers.